Agent-based Influence Maintenance in Social Networks

Weihua Li (Auckland University of Technology), Quan Bai (Auckland University of Technology), Tung Doan Nguyen (Auckland University of Technology), Minjie Zhang (University of Wollongong)

Abstract

We study on how to maintain long-term influence in a social network by proposing an agent-based influence maintenance model. Within the context of our investigation, the experimental results reveal that multiple-time seed selection is capable of achieving more constant impact than one-shot selection.